Sparktank Franchise Marketing – our new franchise marketing division – recently launched one of our most exciting projects to date; teaming up with A&W on their franchise recruitment marketing to help the iconic brand expand their reach across Canada! As a longtime fan of A&W’s burgers and frosty cold root beers, I was very excited to see this project come to life.
A clean and modern bilingual website plus series of landing pages were created to replace an outdated website and ultimately increase conversions. In addition, we managed the production of two videos for the French and English speaking markets that had the video crew interviewing A&W franchisees and staff all across the country.
We are also working on their online marketing strategy and management to help attract new prospects and increase sales.