All successful business people understand the importance of a well-designed and up-to-date website. Taking on the role as the public face of the company, the website has multiple roles to fulfill.
Keeping your marketing fresh is vital to your continued success, and your website acts as a vessel for this, while also reflecting on the previous success of your company and providing a first point of contact for potential new clients. If left to become outdated however, even the most creative marketing can look tired, your previous achievements may not appear so glowing, and your first point of contact is in danger of giving a bad first impression.
To remain one step ahead in the ever-evolving online online world, websites have to be given the occasional redesign, but it might not always be obvious to their owner exactly when this needs to happen. To help you understand whether your website might be in need of a revamp, here are some factors you should consider.
Is your current website generating new business?
With proper internet marketing, your target clients should be finding your on the search engines. Getting those results requires not only a great website and good copy, it also needs the expertise of an internet marketing specialist to help you optimize your website for best results and find the right marketing channels to promote your business on.
Whether you’re trying to gain sales leads, build an email list, entice someone to call or fill out a form, or even make a sale there and then, your website should be designed and optimized to guide your visitors towards taking this action.
Is your current website working on mobile devices?
For years, web developers have been speaking about the rise and rise of mobile web browsing, and of how the gap between this and desktop computer usage was closing. For companies, this shift meant that having a fully responsive, mobile ready website that automatically adjusts to fit any screen with no adverse effects to the user experience was becoming ever more important.
Sometime in 2014, the landscape changed as smartphones and tablets came close to overtaking desktops and laptops as the most commonly used device for internet browsing. This meant that responsive websites for businesses shifted from being highly advisable to becoming essential.
It’s not only your customers who will reward you for offering a responsive site though. In plans recently announced, Google will start significantly penalizing websites that are not mobile friendly – ie. responsive. If there ever was a good time to convert your site to a responsive format, this is it.
Helpful hint : if you would like to check if your website is considered “mobile friendly” – go to this website to take a test.
Are you able to update your own website?
The practice of paying a web developer to provide text updates on your site is well and truly over. At least, if your site runs on a content management system (CMS), it should be.
Content management systems such as WordPress or Drupal allow one or more administrator to sign in to the backend and create, publish, manage, and even archive content without the need for any coding.
This capability comes into its own when publishing a regular company blog, which in itself is a highly recommended SEO practice. Search engines place great weight on sites with high quality, fresh content, and often the best way for a business site to achieve this is with a blog.
When publishing new content every week or two, the ability to sign in to the backend of your own website without the need for a developer will save time, money, and allow you complete control over what is posted and when.
Aside from this more streamlined content creation and publishing process, other benefits of running your website on a CMS are improved site navigation and flexibility, better security, and of course reduced maintenance costs. If your site hasn’t yet been transferred over to a CMS backend, doing so is another great reason for a site revamp.
Does your website reflect who you are today?
If your website hasn’t been revamped for a few years, it may be outdated technologically, outmoded aesthetically, and even unrepresentative of who your company is today.
Aside from not being responsive to mobile devices, older websites may suffer from slow load times or incorporate obsolete technological features. If your site relies on Flash, it’s definitely time for a change – iPads won’t even run this technology as standard. Earlier sites are also easy to spot due to how different they are aesthetically to modern ones, often looking too small on the screen, and with stale images or amateurish fonts used.
While the simple need for a fresh look is reason enough for a site revamp, the message your site conveys is equally important. Is it still consistent with your aims, your philosophy and values, your brand and position, and is the information still up to date and relevant? It’s not uncommon for a company to outgrow their website, and the occasional revamp can prevent this from happening.
If you’re still unsure about whether your website might need a revamp, there are two more simple questions to ask yourself;
When was it last updated, and how does to compare to your competitors’ sites? If it’s been more than three years, it’s probably ready; if your rivals’ sites are leaving you looking outdated, it definitely is.
To see how Sparktank Creative can help you revamp your website, contact us today.