If you’ve ever attended a crowded trade show lined with exhibitors, you can appreciate the importance of having a well-designed booth that stands out from the rest. Here are a few tips to consider for your display:
- Size Matters. Keep in mind that attendees are viewing your booth from a distance, so using large-scale graphics and concise, minimal text is critical. Passers-by should be able to understand your messaging within seconds, and be captivated enough to want to stop. There are a number of pre-made, easily transportable signage options that can be customized with your designs.
- Keep it consistent. As with all your marketing materials, your designs should have a consistent, well-branded look and feel. This is critical in developing your easily-recognized image. Factors like your logo, colour scheme and text treatment are all part of this formula.
- Understand your space. Knowing the dimensions, traffic flow, lighting and display space for your booth is essential in creating a successful layout. A good designer will ask the right questions to address these issues.
- Make a lasting impression. Make sure you prepare an effective take-away item, such as a brochure or flyer, that will trigger visitors to contact you after the show. Better yet, put yourself in control of the contact information. Use a contest or other enticement to collect contact info from booth visitors. Sending a brochure after the show creates a great opportunity to follow-up and build new relationships.