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Case Study: New Design and Online Marketing for a Chocolate Franchise

January 5th, 2016

 

Mink-chocolates-logo

Location: Vancouver, B.C.

Industry: Food & Beverage

Website: www.minkchocolates.com

Mink Chocolates is a Vancouver-based franchisor with their own line of award-winning, artisanal chocolates. They sell their chocolates through retail chocolate cafés and an online e-commerce store. Their website hadn’t been redesigned in a number of years so they turned to Sparktank to refresh the look and update the technical standards of the site.

 

Goal #1: Redesign the website.

Our first goal was to assess their website to make it more visually appealing and user-friendly.

Mink Chocolates are more than just a food item. They’re a simple luxury that allows you to celebrate special moments in life with friends and family.

The new website images capture the lifestyle appeal of the brand, with photos of smiling people enjoying chocolate with friends and loved ones. We gave the layout a more modern style, while keeping the overall colour scheme and branding consistent.

Goal #2: Make the website responsive (compatible with mobile devices).

Prior to the redesign, the Mink chocolates website was not designed to work optimally on mobile devices. With nearly 50% of all e-commerce traffic coming from mobile users, Mink understood they needed to make it easy for customers to get information and shop online on any device. The new website adjusts perfectly to work on cell phones, tablets and desktop computers.

Goal #3: Setting up email marketing.

We also set Mink Chocolates up with a new email template so they could keep in touch with customers and website visitors. Email newsletters are a simple way to turn leads into potential customers, encourage repeat sales, and establish stronger brand loyalty with customers.

“Please accept my heartfelt thanks to you and your team. I’m thrilled with the results. Thanks for bringing me into the modern age!”
—Marc Lieberman, President, Mink Chocolates Inc.

 

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