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Case Study: Extending Premium Menswear into the Digital World

September 4th, 2015

vassihome-sm

Location: Toronto, Canada

Industry: Fashion

Website: www.vassi.ca

Vassi is a high end menswear brand based in Toronto, Ontario. The growing business has built its stellar reputation through word of mouth and by attracting local clientele in the business community.

Despite having well-established retail location, VASSI did not have a web presence. They turned to Sparktank Creative to translate the tactile, premium experience of shopping at the VASSI boutique into the digital world.

 

Goals and Creative Solutions

Before diving into the project, we conducted a Discovery Session with the VASSI team to learn as much as possible about their customer base and business needs. Sparktank’s Discovery sessions are typically filled with illuminating brainstorms and new ideas that get everyone excited about the project. Using a detailed questionnaire, we dig deep to really understand our clients’ businesses and come up with strategic solutions to help them succeed.

Together we identified four goals for the VASSI website:

  1. Communicate their high end sophistication.
  2. Expand their reach beyond their local following.
  3. Showcase their clothing line.
  4. Build long term relationships with customers.

 

Goal #1: Communicate High End Sophistication

VASSI excels in giving customers a premium experience in their retail store and through their physical products. They wanted a website which mirrored the brand’s sophistication and emphasized their customized, personal shopping experience.

On the homepage we showcased a high end video that conveys a sense of sophistication, prestige and sex appeal. We also incorporated imagery and a sleek design to appeal to VASSI’s discerning business clientele.

collections

 

Goal #2: Expand VASSI’s Reach

Superior service and products helped VASSI expand rapidly in downtown Toronto. Their next business goal was to reach new clients outside their local market.

With a new website, VASSI will be able to promote their brand to clients through advertising, search engine optimization, and other online marketing channels. The site also highlights their membership program which encourages repeat customers and rewards brand loyalty with exclusive discounts and other benefits.

 

Goal #3: Showcase Clothing Lines

Naturally, VASSI wanted to showcase their clothing lines on the new website. We created a photo gallery which highlights the variety, craftsmanship, and attention to detail in every product. VASSI can easily update their collections with the simple WordPress onlin

e system we used for this project.

details-sm

 

Goal #4: Build Relationships with Customers

In addition to attracting new clients, the VASSI website is a starting point for building a relationship with customers.

We set up a newsletter template and website newsletter signup box so VASSI could easily send out news and special promotions. Regular communication with existing and potential clients will help turn visitors into paying customers. It can also increase brand loyalty and foster long-term client relationships.

signup

 

Keeping Your Eye on the Goal

A custom website must be crafted to meet the needs of the client. We built the site not only to look good, but to make a statement. The finished product exudes the luxury and quality on which VASSI built their reputation. And as an extension of their brand, the VASSI website will reach more clients and enhance their brand’s visibility.

Next up? An e-commerce website focused on VASSI’s popular line of ties.

“We’re thrilled with the new website. Sparktank worked closely with us to identify our business needs and came up with great solutions to expand our brand. They were very easy to communicate with and went above and beyond to listen to our needs. We’re confident the new website will help us grow our business.”
— Andre Vassi, CEO, VASSI

 

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