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Attracting New Clients via your Website

April 17th, 2014

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We interviewed our internet marketing expert and team member Candace to give you the inside scoop on how to attract more business via internet marketing and social media.

1.When marketing your business, how important is it to be found on the search engines?

Internet presence is critical for modern business. In *2014 it is estimated 87% of Americans use the internet. Print Yellow Pages, Newspapers, Direct Mail, and Radio do not work like they used to because potential customers aren’t looking there anymore.

2. What steps are involved in ensuring that your website is found by your ideal clients on Google and other search engines?

Ensuring the website is search engine friendly equally requires standards compliant web coding techniques and an understanding of the phrases that consumers use when searching for your products and services. The focus is on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site. Properly architecting your site and addressing local search (if that is relevant to you) are also important.

3. What role does social media play in attracting new clients?

Social media can attract new clients but its strength is really in client retention. Using this as a channel similar to email marketing to connect with existing clients and keep in touch with them is its best attribute.

4. When does it make sense to invest in paid online advertising?

When implemented correctly, paid advertising can have great benefits for a business. With Facebook Advertising this can aid in a new Business page to get started building a fan base, with AdWords (the space at the top or right side of Google searches), it can enable top of page results for very specific competitive keyword phrases.
Depending on how competitive your industry is, the top page positions can be difficult to achieve for all profitable key phrases. Highly targeted paid advertising campaigns can be very effective in increasing visibility.

5. What tools do you use to measure success?

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site.
We typically use Google Analytics for this purpose. It helps to analyze visitor traffic to understand your audience and their needs, wherever they are along the purchase path. Google Analytics shows customer interactions across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve current customers and win new ones.

*Source: http://www.pewinternet.org/2014/02/27/summary-of-findings-3/