What is a QR Code?
QR Codes are similar to barcodes used by retailers to track inventory and pricing. The difference between the two is that QR codes are scanned by cell phones and can perform a number of functions such as directing you to a specific website, email address or telephone number. The advantage of the QR code is that it quickly creates a link from your advertisement or print marketing to you – allowing the end user to get more information, contact you or take action.
How we used QR Codes with one of our clients.
We were hired to work on brochures and a trade show booth design for a software company. The brochures offered special rebates on the software for attendees of the trade show. In order to get these rebates, the potential client needed to go to a website where they could download the free trial and learn more about the product.
Without the QR code, the scenario would play out something like this: the potential client is at the company booth and is really interested in learning more. He glances at the brochure and notices there is a special offer that he could use but he needs to go to the website to get more information. He’s not at a computer and won’t have time to get to one until he’s back at the office a few days later. What happens next? Oftentimes the brochure gets lost in a pile of papers collected that day.
Instant Customer Response
But what if you could get the client to easily take action right away, from any location? This is where QR codes come into play. The potential client scans the code with their mobile phone using the camera function and instantly gets sent to a web page, or places a call to a specified telephone number. No delays – just an easy and instant call to action.
For our project, we placed the QR code right next to the special offer and pointed it to a mobile friendly (i.e. fits in your mobile device properly) website with a Youtube video and an online form. Clients were able to get to the information at the point of sale – thus cutting out any potential to lose the client’s interest.
QR codes could have many more applications by linking to other forms of content such as:
They can also be printed on anything – a business card, a brochure, a bus shelter, a flyer. The possibilities are endless.
Another nice feature with QR Codes is that you can track their performance. It’s possible to view analytics such as how many people scanned your code and where they are from, giving you valuable feedback on the success of your campaign.
With more and more people using mobile phones and tablets to access information, QR codes are becoming increasingly popular. What’s interesting for publishers and advertisers is that they truly bridge the gap between the print world and the online world.
Interested in using QR codes in your print materials? Let’s discuss!